Member Resources

We have organized the resources into the departments of a motel to allow easy navigation.

Marketing Resources

  • Google Advertising and Hotel Ads (Search Engine Advertising or SEM)

  • Monthly Marketing Planner

  • Social Media Content Calendar

  • OTA Listing Audit Checklist (Booking.com, Airbnb, Expedia)

  • Guest Review Response Script Bank

  • Local Business Partnership Tracker

  • Promotions & Discount Log

  • Referral Program Tracker

  • Email Marketing Plan

Revenue Management Resources

  • Dynamic Pricing Calendar - Adjust rates based on seasonality, demand, and events.

  • Forecasting demand

  • Rate Comparison Sheet - Track competitor pricing across different OTAs daily or weekly.

  • Occupancy Forecast Template - Predict occupancy based on past performance and booking pace.

  • Revenue Target Tracker - Monthly goals vs. actuals broken down by channel and room type.

  • RevPAR & TrevPAR Calculator - Plug in data to automatically calculate key revenue metrics.

  • Minimum Length of Stay (MinLOS) Matrix - Use for setting restrictions during peak periods.

  • Overbooking Buffer Calculator - Model cancellations vs. walk-in/no-show ratios to reduce empty rooms.

  • Promotional Rate Planner - Design and document discount or package periods and terms.

  • Rate Fencing Criteria Sheet - Rules for when/where to apply certain rates (e.g. mobile, group, advance purchase).

  • Revenue Meeting Summary Template - Weekly or monthly sheet to document strategy decisions and review KPIs.

Financial Resources

  • Daily Revenue Report

  • RevPAR & TrevPAR Tracker

  • P&L Snapshot Sheet (monthly format)

  • Fixed vs Variable Expenses Chart

  • Room Turnover Cost Analysis Template

  • Monthly Expense Tracker

  • Occupancy & ADR Summary Sheet

  • Payroll Summary Template

  • Cash Handling Record

  • Utility Usage Monitor (water, electricity per room/month)

Booking.com & Expedia Resources

  • End of Month Procedure Booking.com

  • End of Month Procedure Expedia

  • Hotel Collect Vs Expedia Collect

  • Booking.com - how to rank better in your city and drive more bookings.

  • Promotion and Deal Tracker

Global Distribution Systems Resources

  • GDS Channel Overview Sheet

  • Document all connected GDSs (Amadeus, Sabre, Galileo, etc.).

  • Corporate Rate Tracking Sheet

  • List of corporate clients, negotiated rates, and usage.

  • GDS Booking Tracker

  • Log every GDS reservation with source, commission, and stay details.

  • Commission Reconciliation Template

  • Cross-check GDS invoices vs. actual bookings.

  • Room Type Mapping Sheet

  • Match PMS room types to GDS codes for consistency.

  • Rate Plan Mapping Sheet

  • Ensure rate parity and proper connection across systems.

  • GDS Rate Audit Log

  • Regular check to confirm correct rate loading.

  • Travel Agent Contract Tracker

  • Overview of active agency agreements and special rates.

  • GDS Marketing Campaign Planner

  • Schedule promotional placements or ads on GDS platforms.

  • Travel Agency Relationship Log

  • Notes, contact info, and follow-up history for agencies